Campaigns Analytics

Literature tells us that it is more economical to cross-sell to existing customers when compared to the cost of acquiring new customers. Our market basket campaigns engine automates leads generation. By identifying microsegments with the highest propensity to purchase any given products we can:

Suggest the best product for an individual customer, and
For products that are behind budget or aligned with your growth strategy, we can identify the customers with the highest likelihood of takeup

Combined these actions lead to a simple but efficient leads generation engine providing improved returns on your marketing spend. Talk to us about doing a proof of concept.

Campaigns Analytics

In today's fiercely competitive landscape, maximising returns on your marketing spend is non-negotiable. Our revolutionary SmartLeads engine, fortified by bank-grade security and effortlessly scalable to millions, reshapes your customer connections. Going beyond traditional cross-selling, SmartLeads automates lead generation with precision. By analysing your data, it identifies microsegments with the highest propensity to purchase specific products, empowering you to suggest the perfect fit for each individual customer.

For products aligned with your growth strategy or lagging budget, SmartLeads pinpoints customers with the highest likelihood of uptake, ensuring cost-effective cross-selling and a strategic elevation of your sales game.
When customers are inbound, seize the opportunity to discuss products they are most likely to take up.

Driving this Campaign Analytix powerhouse is our SmartLeads solution. We take pride in delivering this as a productised service, solidifying our commitment to ensuring your success.